Google Merchant Center (shopping)

Grow your business with Google Merchant Center

Merchant Center lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day

Add products to Google at no cost

Add your products to Google, for free, to reach the hundreds of millions of people shopping for products like yours each day. 

Promote your products to reach more customers

Advertising on Google lets you promote your online and local inventory to increase traffic to your site or local shop. The best part? You only pay when they click*.

Get results and insights

Measure the impact of every sale. Google Merchant Center solutions can help you figure out what’s performing and what isn’t.