RESPONSIVE WEB DESIGN

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A nice translation of ‘responsive’ is ‘well-mannered’. Responsive web design ensures that a website behaves well on all screen sizes. Your website must be able to adapt flawlessly to telephone, tablet, laptop and desktop. Today, responsive design is one of the most important conditions for a successful website.

A nice translation of ‘responsive’ is ‘well-mannered’. Responsive web design ensures that a website behaves well on all screen sizes. Your website must be able to adapt flawlessly to telephone, tablet, laptop and desktop. Today, responsive design is one of the most important conditions for a successful website.

Why responsive web design

The share of consumers surfing on mobile devices is growing fast, and is now even surpassing the number of desktop surfers. It is not only a shame to launch a website that does not function well on mobile devices, you are also penalized for it by both visitors and search engines. With responsive web design you can profit in several ways:

Responsive web design improves your position in Google
On the Google website you can read why responsive web design is so important for your website. In search engines such as Google and Bing it is nowadays a necessity that your website is responsive:

Responsive web design positions itself over non-responsive web design. Responsive websites rank higher than non-responsive websites in Google search results on mobile devices.
One responsive website in hand is better than ten separate websites in the air. Many websites have a desktop version and a version for mobile and tablet. Search engines don’t like that. It often results in duplicate content (which you can get a penalty for) and it confuses the robots indexing your website.
The overall user experience improves when a website is easy to read on all types of screens. And as a result, your bounce rate (number of visitors who leave immediately) decreases, the visitor time goes up and the interaction on your website increases. These are all factors that help you rank higher in Google.
We would like to make an example of your new responsive website. Within 48 hours you can see what your homepage could look like.

Responsive web design improves your conversion

Website visitors generally have a limited attention span. When a visitor cannot quickly do or find what he comes for, he drops out. Responsive websites look good on any monitor. Visitors stick around longer and are more likely to contact them or make a purchase. Moreover, visitors can easily share content from your responsive website. And with that, targeted traffic to your website increases.

Responsive web design saves time and money

When you use different websites for different screens, you have double work. You only have to build a responsive website once and you only have one website to maintain. You only have to run one campaign and you only have to optimize one website for SEO (and you don’t compete with SEO either).

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